![]() Ad-free is also vital for distribution on online retailers like Amazon, Etsy and Shopify. And Vimeo’s corporate clients don’t have to fret about random advertisements-or, worse, ones from competitors-appearing in the middle of their branded content.Ĭompanies like Deloitte, Pottery Barn, Rite Aid and Forbes use Vimeo to deliver training and onboarding videos in addition to livestreaming corporate events to employees now spread worldwide. Meanwhile, a million-plus smaller businesses use Vimeo to distribute advertising, product demos and how-to videos. ![]() Says Sud, “We’re both a 16-year-old video platform and a three-year-old software startup.” Vimeo may have failed to launch its own streaming channel, but thousands of others-from indie filmmakers to Pilates instructors-use it to create subscription channels on streaming services such as Apple TV, Roku, Fire TV and Xbox. Vimeo came aboard IAC in 2006 as a stowaway upon Diller’s purchase of Connected Ventures, the parent of lowbrow comedy site CollegeHumor. The $30 million deal included the comedy studio, its companion merch site BustedTees-and Vimeo, the web player for CollegeHumor’s sketches. “We bought Vimeo almost by accident,” says IAC’s Levin. ![]() Anjali Sud had said, “With this reduction, we are well positioned to both invest in our growth priorities and be sustainably profitable, with a strong balance sheet and over 1,000 employees all singularly focused on bringing the power of video to every business in the world,”.“We had an amazing brand and platform, but it was hard to see what to do with it.” “Vimeo always had an identity crisis,” Sud says.įor much of the subsequent decade, the company tried to make money off viewers through an iTunes-like on-demand service, and later the ill-fated studio and streaming channel. In January of this year, Vimeo announced a significant workforce reduction of 11%, stating challenging circumstances. Having spent the last two years working closely with the executive team and the details of the business, I’m thrilled to step into this role to accelerate and streamline the company’s strategy in making video a key part of how every business communicates with its customers, employees, and partners.” “Video is becoming central to how businesses operate, and Vimeo’s proven experience and technology have earned it a leading role in this rapidly expanding opportunity. “I believe deeply in the company’s strategy, team, and future success, and will continue to be an enthusiastic supporter for every moment of what comes next.” Sud has played a pivotal role in shaping Vimeo’s trajectory and guiding its transformation. ![]() Effective September 1, Adam Gross, an experienced SaaS executive and board member, will assume the interim CEO role while Vimeo searches for a permanent replacement.Īnjali Sud, who became the CEO of Vimeo in July 2017, expressed her confidence in Vimeo’s future and her support for Gross as he takes the reins. NEW YORK, July 05, 2023: Chief Executive Officer Anjali Sud will be leaving Vimeo to pursue new opportunities, the company announced today.
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